PrimalGlide Apex Pro

The razor we wish we'd had at 20.

Ships with 11 premium Gillette London Bridge replacement blades. Standard blade life is 4–6 shaves.

A weighted, solid 316L stainless steel safety-razor-adjacent system designed for traditional-wet-shave performance with the convenience of modern replaceable cartridges. Included: one Apex Pro handle (solid 316L stainless steel), one holder, and 11 premium Gillette London Bridge blades. Pairs natively with Bio Glide and Bio Recovery.

Why this product exists

Most men shave with a plastic-bodied, lightweight cartridge razor designed to move quickly across skin with heavy friction compensation. It works — but it also wastes blades, fills landfills with plastic, and requires chemical shave products to compensate for its poor mechanical contact with the skin. The Apex Pro is the opposite: weight does the work, the blade does the cutting, and the shave oil does the cushioning. Learn the technique once and every shave afterwards is noticeably better.

How to use

1. Apply Bio Glide (5–6 drops) to wet face.
2. Hold the razor at roughly 30° to your skin.
3. Let the weight of the razor do the work — do not press.
4. Short, gentle strokes in the direction of hair growth.
5. Rinse, apply Bio Recovery, done.

What to expect

First shave: a small learning curve on the angle and pressure. First week: the closest shave of your adult life, with less irritation than any cartridge razor. First year: roughly 50 shaves per blade × 10 blades = 500 shaves. Less landfill, better outcome.

FAQ

How often do I change the blade?
Every 4–6 shaves, depending on how heavy the beard is. With daily shaving, roughly one blade every 8–10 days.

Why these specific blades?
Gillette London Bridge blades have been a reference-quality DE-adjacent blade for years. We include 11 with the handle to get you through the first year.

Can I use any razor blade?
It's optimised for the London Bridge system; third-party compatibility is limited.

Is it suitable for first-time traditional-razor users?
Yes. We include a printed quickstart card in the box with the 30° angle technique illustrated.

Pairs with: Bio Glide, Bio Recovery, replacement blades.