Press & Media Kit

Press inquiries

About PrimalBasics

PrimalBasics is a Bangkok-based founder-formulated personal-care brand. Mike Green formulates every product to The 0% Standard™ — a published 14-item exclusion list that defines what every PrimalBasics formula does not contain. The line uses only lipids that are bio-identical or biochemically compatible with human skin, and excludes industrial seed oils, synthetic fragrance, parabens, sulfates, silicones, and petroleum derivatives. The brand's manufacturing partner is the Medical Science and Research Innovation Institute (MSRI) at Prince of Songkla University, on its Hat Yai campus in southern Thailand. The Bio-Active Lipid System™ launches internationally in the second half of 2026.

Founder

Mike Green is the founder and formulator of PrimalBasics. At 49, after a 100-pound weight loss that reshaped how he thought about ingredients in the body, he extended the same ingredient-literacy to personal care — first formulating a tooth powder on his kitchen counter in 2018, then a magnesium deodorant, then a face serum for his wife. PrimalBasics launched publicly as a skincare brand in 2025, and partnered with the Medical Science and Research Innovation Institute (MSRI) at Prince of Songkla University as its manufacturing partner in the same year.

Press contact

For interviews, samples, or editorial inquiries:

press@primalbasics.com — please use "Press" in the subject line. We aim to respond within 48 hours.

Brand assets

A press kit containing high-resolution logo files (gold sun + cream sun variants), founder photography, and product hero shots is available for download below.

Press kit (logo files, founder portrait, product hero shots) available on request — please email press@primalbasics.com.

The kit includes:

  • Logo files (SVG, PNG at 1x/2x/3x, in cream and primal-green variants)
  • Founder portrait (horizontal and square crops)
  • Product shots for the full range
  • Full brand style guide (colors, typography, usage notes)
  • This press page as a PDF for offline reference

Short-form brand description (for editor pull-quotes)

50 words, suitable for magazine intros:

PrimalBasics is a Bangkok-based clean-luxury skincare and grooming brand built around a 14-item ingredient exclusion list. Its flagship Bio-Active Lipid System uses only bio-identical and biochemically compatible lipids, manufactured at the Medical Science and Research Innovation Institute (MSRI) inside Prince of Songkla University in southern Thailand.