Made in Thailand

 

WHERE IT'S MADE

Manufactured inside a research institute at one of Thailand's leading universities.

Mike Green at the entrance of the Medical Science and Research Innovation Institute (MSRI), Prince of Songkla University, with an MSRI staff member.

PrimalBasics is manufactured at the Medical Science and Research Innovation Institute (MSRI) — a research institute inside Prince of Songkla University, on its Hat Yai campus in southern Thailand. Mike formulates every product. MSRI manufactures. The relationship is built around a discipline that is unusual for cosmetics: documented batch records, calibrated instruments, and ingredient-identity verification on every production run.

This was not the original plan. I started making the first tooth powder on a kitchen counter in Bangkok in 2018, and for the first several years everything was hand-finished by me, in small batches, in a converted workshop. That worked. It did not scale.

In 2025, we made the decision to move all production to MSRI. The decision was deliberate, and it is, I believe, a material upgrade to the brand's supply chain — closer to the standard of a pharmaceutical lab than to a typical cosmetic contract manufacturer, and more rigorous than almost any peer at our price tier can credibly claim.

Why a research institute

Prince of Songkla University, founded in 1967, is the first and largest university in southern Thailand. Its Hat Yai campus houses Songklanagarind Hospital — the largest and most specialised general hospital in the region — alongside a network of health-science research facilities, academic laboratories, and regulated production units.

MSRI sits inside that ecosystem. It operates at academic-grade quality standards: documented batch records, calibrated instruments, characterisation and QC on every production run. Every product that leaves the institute has been through ingredient-identity verification, oxidative-stability testing, and microbial screening — discipline that is closer to a pharmaceutical lab than to a typical cosmetic contract manufacturer.

LC-MS/MS analytical instrument hallway at MSRI — the characterisation equipment used to verify ingredient identity, oxidative stability, and microbial safety on every production run.

For a brand whose entire positioning rests on the 0% Standard™, that kind of verifiable rigour is what we wanted. That is why we chose to work there.

What this means for you

  1. Every product manufactured at MSRI is Thai FDA notified before it ships. PrimalDent is registered under 90-1-6800016470. Additional registration numbers publish on this page as each product completes its MSRI batch.
  2. Every ingredient used in MSRI-manufactured products has a batch-level certificate of analysis on file. Ask for one and we will send it.
  3. Every product leaves MSRI only after it passes oxidative-stability and microbial testing on the characterisation instruments at the institute.
  4. Nothing about our supply chain is opaque. If you want to know where a specific lipid came from, ask us, and we will tell you.

The partnership, candidly

Most clean-luxury brands outsource to contract manufacturers that specialise in clean beauty — fast, competent, and indistinguishable from the next twenty operations on the same contract-manufacturer floor. We chose the opposite: a research institute inside a university, where the discipline is built around characterisation and documentation rather than marketing claims.

Mike Green with the MSRI production team at the manufacturing bench — the people who hand-verify every batch at Prince of Songkla University.

That decision shows up on the label and in the price. It also shows up in the consistency of the product bottle-to-bottle — which, for skincare built on oxidative stability, matters more than the marketing ever will.

Read how academic-grade quality connects to our formulation rules →