The Journal
Relaunched April 2026. Foundational essays on formulation discipline, ingredient biology, and the manufacturing choices behind PrimalBasics. We publish when we have something worth saying, not on a schedule.
Journal
Fourteen things you’ll never find in a PrimalBa...
The 0% Standard is fourteen exclusions, no exceptions — the ingredients we leave out of every product, and why each one made the list.
Fourteen things you’ll never find in a PrimalBa...
The 0% Standard is fourteen exclusions, no exceptions — the ingredients we leave out of every product, and why each one made the list.
Why I supplement glycine, not melatonin — and w...
For years the wellness internet kept handing me the same prescription: take melatonin. I never did. I take glycine, n-acetylcysteine, and magnesium most evenings, and the moment the sun goes...
Why I supplement glycine, not melatonin — and w...
For years the wellness internet kept handing me the same prescription: take melatonin. I never did. I take glycine, n-acetylcysteine, and magnesium most evenings, and the moment the sun goes...
How a tooth powder ended up being made by a res...
If you picked up our PrimalDent tooth powder prior to mid 2025, it was made on a kitchen counter in a condo in central Bangkok, by me, in batches of...
How a tooth powder ended up being made by a res...
If you picked up our PrimalDent tooth powder prior to mid 2025, it was made on a kitchen counter in a condo in central Bangkok, by me, in batches of...
The tooth powder was the beginning — what we le...
If you are a new customer, you probably came to us through the tooth powder. That is not an accident — it is the product of ours that has the...
The tooth powder was the beginning — what we le...
If you are a new customer, you probably came to us through the tooth powder. That is not an accident — it is the product of ours that has the...
Reading the Crème de La Mer ingredient list, in...
I did not grow up with Crème de La Mer on my radar. I knew it existed — every airport duty-free magazine features it, every department-store beauty counter in Bangkok...
Reading the Crème de La Mer ingredient list, in...
I did not grow up with Crème de La Mer on my radar. I knew it existed — every airport duty-free magazine features it, every department-store beauty counter in Bangkok...
Why we don't use grape seed oil — and what we u...
Every clean-beauty brand I respect makes a small list of choices I disagree with. For a long time, grape seed oil would not have been one of them — because...
Why we don't use grape seed oil — and what we u...
Every clean-beauty brand I respect makes a small list of choices I disagree with. For a long time, grape seed oil would not have been one of them — because...