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Why PrimalBasics

PrimalBasics exists to make personal care simpler — using natural ingredients that actually work, without unnecessary additives or endocrine disruptors.

We focus on minimal, purposeful formulations designed to feel good to use and hold up over time. No trends. No fillers. No compromises.

Every product is made with the same approach: keep ingredients clean, keep formulations honest, and let results speak for themselves.