FORMULATED IN BANGKOK · MANUFACTURED AT MSRI

At 49, I weighed 280 pounds. I couldn't find a skincare I trusted, so I made one.

PrimalBasics is a house of skincare and grooming built on bio-identical lipids and a non-negotiable zero-chemical standard. Formulated in Bangkok, manufactured at MSRI — a research institute within Prince of Songkla University.

href="/pages/about" class="button button--primary pb-hero__primary" >Read the full storyhref="/collections/bio-active" class="pb-hero__secondary link" >Or explore the Bio-Active System. →

PrimalBasics is a house of skincare and grooming built on bio-identical lipids and a non-negotiable zero-chemical standard. Every product in our range is manufactured at MSRI — a research institute within Prince of Songkla University in southern Thailand.

THE 0% STANDARD™

What we don't include is as specific as what we do.

We publish everything we exclude — and we hold that standard across every product, every batch, every formulation we have ever made. Below is the current list. It is enforceable, verifiable on the label, and it is the one thing we do not compromise on.

0% industrial seed oils · 0% synthetic fragrance · 0% hexane · 0% phthalates · 0% parabens · 0% triclosan · 0% sodium lauryl sulfate · 0% propylene glycol · 0% aluminium · 0% baking soda · 0% fluoride · 0% DEET · 0% silicones · 0% petroleum derivatives

Read why we exclude each one

  • When the answer should be the best.

    BIO-ACTIVE LIPID SYSTEM™

    Nine ingredients, every one recognisable to your skin. Formulated around the lipids your skin already knows how to use: olive squalane, golden jojoba, meadowfoam, prickly pear, sea buckthorn CO₂, natural bakuchiol. Water-free. Stable. Uncompromising.

    Explore Bio-Active → 

  • When the answer should be the simplest.

    ESSENTIALS

    Four ingredients in the tooth powder. Seven in the deodorant. No aluminium, no fluoride, no baking soda, no fillers. The everyday products we made for ourselves — before we made anything else.

    Explore Essentials → 

THE FLAGSHIP · MADE AT MSRI, PRINCE OF SONGKLA UNIVERSITY

Nine ingredients. Every one recognisable to your skin.

Bio Gold is a precision-blended serum of rare, oxidatively stable lipids that mirror your skin's own chemistry. Formulated and manufactured at MSRI, Prince of Songkla University. Water-free. Preservative-free. Thai FDA registered. Free Thailand shipping; international shipping available.

Golden Jojoba Oil · Olive Squalane · Meadowfoam Seed Oil · Prickly Pear Seed Oil · MCT Oil (C8/C10) · Sea Buckthorn CO₂ · Natural Bakuchiol (99%) · d-alpha Tocopherol · Essential Oil Blend (Bergamot, Geranium, Rosemary)

How Bio Gold compares.

  • Crème de La Mer Moisturizing Soft Cream (60ml) — $350 · $5.83 per ml · mineral oil, petrolatum, algae ferment.
  • Tata Harper Rejuvenating Serum (30ml) — $250 · $8.33 per ml · 20+ ingredients including seed oils.
  • Vintner's Daughter Active Botanical Serum (30ml) — $195 · $6.50 per ml · grape seed oil base, 22 botanicals.
  • Bio Gold (30ml) — $115 · $3.83 per ml · nine ingredients. Zero seed oils. Zero petroleum.
Shop Bio Gold — THB 3,900Or read why every ingredient is on the label →

Manufactured by a research institute within one of Thailand's leading universities.

  • A research institute, not a private factory.

    MSRI is embedded inside Prince of Songkla University — one of Thailand's top-tier research universities, with recognised programmes in natural products and tropical medicine.

  • Academic-grade quality protocols.

    Every PrimalBasics product — tooth powder, deodorant, the full Bio-Active range, Repel, and Bio Gold — is manufactured under research-grade QC. All are Thai FDA registered.

  • A verifiable supply chain.

    A materially stronger supply chain than almost any clean-luxury peer can claim — and it is verifiable on the label, not asserted in a press release.
Read the full story of the MSRI partnership →

Ingredient-literate essays from the founder. Monthly.

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What customers say

  • Supriya · Bangkok

    “My skin is calmer, my ritual is shorter, and I throw away far fewer half-used bottles. That's the whole thing for me.”

  • Marcus · Phuket

    “I tried Bio Gold expecting another expensive bottle. It is not another expensive bottle. It is the first face oil that I have not run out before I wanted to buy it again.”

  • Chayada · Bangkok

    “ผิวสงบลง กลิ่นหายไป ความมั่นใจกลับมา” — “Skin calmed down, the smell disappeared, the confidence came back.”

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RETAIL PARTNERS

Try PrimalBasics in person.

PrimalBasics is available in person at a small, curated number of Bangkok and Phuket retail partners. We are growing the list slowly. The current partners and next additions are on our Find Us page.

See the full list