OUR STANDARD
The 0% Standard™ — what this product excludes
- 0% aluminium
- 0% baking soda
- 0% synthetic fragrance
- 0% plastic packaging
- 0% phthalates
- 0% parabens
- 0% propylene glycol
EVERY INGREDIENT, EXPLAINED
What's in the bottle
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Distilled WaterBase / carrier
INCI: Aqua
Sourcing: Pharmaceutical-grade distilled. Not purified water, not spring water.
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Magnesium ChloridePrimary odour-control active
INCI: Magnesium Chloride
Sourcing: Zechstein Sea evaporite deposit, Netherlands. USP-grade, 1500m deep extraction.
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Caprylyl/Capryl GlucosideMild plant-derived solubiliser
INCI: Caprylyl/Capryl Glucoside
Sourcing: Coconut- and corn-derived. Alkyl polyglucoside class. Non-PEG.
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Bergamot Essential OilCitrus top-note
INCI: Citrus Bergamia Oil
Sourcing: Cold-pressed Calabrian peel, FCF (furocoumarin-free) grade.
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Kaffir Lime Essential OilThai citrus character — signature scent note
INCI: Citrus Hystrix Oil
Sourcing: Cold-pressed peel (not leaf). Thai-sourced, by-product of the fruit trade.
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Rosemary Essential OilHerbaceous middle note, mildly antimicrobial
INCI: Rosmarinus Officinalis Oil
Sourcing: 1,8-cineole chemotype (not verbenone). Morocco/Tunisia sourced.
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Geranium Essential OilFloral base note, mildly antimicrobial
INCI: Pelargonium Graveolens Oil
Sourcing: Bourbon grade (Réunion or Egyptian). Steam-distilled from Pelargonium graveolens.
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d-alpha TocopherolAntioxidant (vitamin E)
INCI: Tocopherol
Sourcing: Natural d-alpha, not synthetic dl-alpha.
How to use
THE TIMELINE
What to expect
HOW WE COMPARE
Same category. Different formulation philosophy.
| Product | Size | Price (USD) | Per unit (USD) | What's inside |
|---|---|---|---|---|
| Zechsal Magnesium Deodorant | 75ml | $29 | $0.39 | 14 ingredients. Magnesium chloride from Zechstein Sea (same source) in an alcohol denat + propanediol + polyglyceryl-10 laurate + sodium caproyl/lauroyl lactylate base. Menthol, menthyl lactate. |
| Aesop Herbal Deodorant Roll-On | 50ml | $40 | $0.8 | 18+ ingredients. Zinc ricinoleate active (not magnesium) in water + glycerin + ceteareth-20 emulsifier base. Design-luxury botanical blend. Alcohol-free. |
| nfuse Natural Magnesium Gel | 74ml | $18 | $0.24 | USP-grade magnesium chloride + magnesium hydroxide in water + propanediol + glycerin. Contains baking soda. Heptyl undecylenate synthetic ester. Gums. Menthol. |
| Native Deodorant (Coconut & Vanilla) | 75g | $13 | $0.17 | Stick format. Magnesium oxide (different form). 13+ ingredients: MCT, stearyl behenate, tapioca starch, cyclodextrin, shea butter, tribehenin, fragrance, piroctone olamine. |
| Magnesium Deodorant | 100ml | $18 | $0.18 | Four ingredients. Zechstein-Sea magnesium chloride, distilled water, plant-derived glucoside solubiliser, bergamot/kaffir-lime/rosemary/geranium essential oils. Zero aluminium. Zero baking soda. Zero synthetic fragrance. Zero alcohol. |
USD prices converted at 1 USD = 32 THB (April 2026 rate).
