OUR STANDARD
The 0% Standard™ — what this product excludes
- 0% aluminium
- 0% baking soda
- 0% synthetic fragrance
- 0% plastic packaging
- 0% phthalates
- 0% parabens
- 0% propylene glycol
EVERY INGREDIENT, EXPLAINED
What's in the bottle
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Distilled WaterBase / carrier
INCI: Aqua
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Magnesium ChloridePrimary odour-control active
INCI: Magnesium Chloride
Sourcing: Zechstein Sea.
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Caprylyl/Capryl GlucosideMild plant-derived solubiliser
INCI: Caprylyl/Capryl Glucoside
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Bergamot Essential OilFragrance
INCI: Citrus Aurantium Bergamia (Bergamot) Fruit Oil
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Kaffir Lime Essential OilThai citrus character — signature scent note
INCI: Citrus Hystrix Leaf Oil
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Rosemary Essential OilFragrance
INCI: Rosmarinus Officinalis Leaf Oil
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Geranium Essential OilFragrance
INCI: Pelargonium Graveolens Flower Oil
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d-alpha TocopherolAntioxidant (vitamin E)
INCI: Tocopherol
Sourcing: Natural d-alpha, not synthetic dl-alpha.
How to use
THE TIMELINE
What to expect
QUESTIONS
Common questions
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Why does it tingle the first time?
Magnesium chloride can produce a mild tingle on freshly shaved skin. It fades after 2–3 applications. Apply to dry skin rather than freshly showered skin if sensitive. -
Does it stain clothes?
No. Unlike aluminium-containing antiperspirants (which famously yellow shirts), magnesium chloride dries clear. -
Is the glass bottle really recyclable?
Yes. Aluminium-free pump spray. Globally recyclable. -
Will I sweat more than with an antiperspirant?
Yes — that is the point. Your body sweats for good reason. The deodorant only controls the smell.
HOW WE COMPARE
Same category. Different formulation philosophy.
| Product | Size | Price (USD) | Per unit (USD) | What's inside |
|---|---|---|---|---|
| Zechsal Magnesium Deodorant | 75ml | $29 | $0.39 | 14 ingredients. Magnesium chloride from Zechstein Sea (same source) in an alcohol denat + propanediol + polyglyceryl-10 laurate + sodium caproyl/lauroyl lactylate base. Menthol, menthyl lactate. |
| Aesop Herbal Deodorant Roll-On | 50ml | $40 | $0.8 | 18+ ingredients. Zinc ricinoleate active (not magnesium) in water + glycerin + ceteareth-20 emulsifier base. Design-luxury botanical blend. Alcohol-free. |
| nfuse Natural Magnesium Gel | 74ml | $18 | $0.24 | USP-grade magnesium chloride + magnesium hydroxide in water + propanediol + glycerin. Contains baking soda. Heptyl undecylenate synthetic ester. Gums. Menthol. |
| Native Deodorant (Coconut & Vanilla) | 75g | $13 | $0.17 | Stick format. Magnesium oxide (different form). 13+ ingredients: MCT, stearyl behenate, tapioca starch, cyclodextrin, shea butter, tribehenin, fragrance, piroctone olamine. |
| Magnesium Deodorant | 100ml | $18 | $0.18 | Four ingredients. Zechstein-Sea magnesium chloride, distilled water, plant-derived glucoside solubiliser, bergamot/kaffir-lime/rosemary/geranium essential oils. Zero aluminium. Zero baking soda. Zero synthetic fragrance. Zero alcohol. |
USD prices converted at 1 USD = 32 THB (April 2026 rate).
How a leading brand compares, ingredient by ingredient
A real men's antiperspirant from a leading drugstore brand, run through The 0% Standard. Same yardstick, very different formula.
Cyclopentasiloxane Fails
Stearyl Alcohol Acceptable
Mineral Oil Fails
Dimethicone Fails
Petrolatum Fails
Hydrogenated Castor Oil Acceptable
Kaolin 0% Approved
PPG-14 Butyl Ether Fails
Fragrance Fails
Behenyl Alcohol Acceptable
