The Journal
Journal
Why we don't use grape seed oil — and what we u...
Every clean-beauty brand I respect makes a small list of choices I disagree with. For a long time, grape seed oil would not have been one of them — because...
Why we don't use grape seed oil — and what we u...
Every clean-beauty brand I respect makes a small list of choices I disagree with. For a long time, grape seed oil would not have been one of them — because...
The 0% Standard — and what it actually costs us...
The 0% Standard™ is the rule we wrote for ourselves before PrimalBasics existed as a brand. It is the one formulation commitment we do not bend on, not for cost,...
The 0% Standard — and what it actually costs us...
The 0% Standard™ is the rule we wrote for ourselves before PrimalBasics existed as a brand. It is the one formulation commitment we do not bend on, not for cost,...
Skin is a lipid organ. Treat it as one.
Most of what sells in the skincare aisle is designed for skin as a surface. Most of what skin actually is, is a structure. This essay is about the difference,...
Skin is a lipid organ. Treat it as one.
Most of what sells in the skincare aisle is designed for skin as a surface. Most of what skin actually is, is a structure. This essay is about the difference,...