Press inquiries

About PrimalBasics

PrimalBasics is a Bangkok-based clean-luxury personal-care brand founded in 2023 by Mike Green. The brand formulates skincare and grooming products around a 14-item exclusion list — the 0% Standard™ — and uses only lipids that are bio-identical or biochemically compatible with human skin. Every product is manufactured and analytically verified at the Medical Science Research and Innovation Institute (MSRI), a research institute inside Prince of Songkla University on its Hat Yai campus in southern Thailand. The flagship Bio-Active Lipid System™, including the Bio Gold serum, launches to international markets in Q3 2026.

Founder

Mike Green is the founder and formulator of PrimalBasics. At 49, after a 100-pound weight-loss that reshaped how he thought about ingredients in the body, he extended the same ingredient-literacy to personal care — first formulating a tooth powder on his kitchen counter, then a magnesium deodorant, then a face serum for his wife. PrimalBasics grew from those home formulations into a manufactured brand in 2023, and into an academic-grade supply chain in 2026.

Press contact

For interviews, samples, or editorial inquiries:

press@primalbasics.com — please use "Press" in the subject line. We aim to respond within 48 hours.

Brand assets

A press kit containing high-resolution logo files (gold sun + cream sun variants), founder photography, and product hero shots is available for download below.

[DOWNLOAD PRESS KIT (.zip) — HOST FILE, INSERT LINK]

The kit includes:

• Logo files (SVG, PNG at 1x/2x/3x, in cream and primal-green variants)
• Founder portrait (horizontal and square crops)
• Product shots for the full range
• Full brand style guide (colors, typography, usage notes)
• This press page as a PDF for offline reference

Short-form brand description (for editor pull-quotes)

50 words, suitable for magazine intros: