The Journal
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How a tooth powder ended up being made by a res...
If you picked up our PrimalDent tooth powder prior to mid 2025, it was made on a kitchen counter in a condo in central Bangkok, by me, in batches of...
How a tooth powder ended up being made by a res...
If you picked up our PrimalDent tooth powder prior to mid 2025, it was made on a kitchen counter in a condo in central Bangkok, by me, in batches of...
The tooth powder was the beginning — what we le...
If you are a new customer, you probably came to us through the tooth powder. That is not an accident — it is the product of ours that has the...
The tooth powder was the beginning — what we le...
If you are a new customer, you probably came to us through the tooth powder. That is not an accident — it is the product of ours that has the...
Reading the Crème de La Mer ingredient list, in...
I did not grow up with Crème de La Mer on my radar. I knew it existed — every airport duty-free magazine features it, every department-store beauty counter in Bangkok...
Reading the Crème de La Mer ingredient list, in...
I did not grow up with Crème de La Mer on my radar. I knew it existed — every airport duty-free magazine features it, every department-store beauty counter in Bangkok...
Why we don't use grape seed oil — and what we u...
Every clean-beauty brand I respect makes a small list of choices I disagree with. For a long time, grape seed oil would not have been one of them — because...
Why we don't use grape seed oil — and what we u...
Every clean-beauty brand I respect makes a small list of choices I disagree with. For a long time, grape seed oil would not have been one of them — because...
The 0% Standard — and what it actually costs us...
The 0% Standard™ is the rule we wrote for ourselves before PrimalBasics existed as a brand. It is the one formulation commitment we do not bend on, not for cost,...
The 0% Standard — and what it actually costs us...
The 0% Standard™ is the rule we wrote for ourselves before PrimalBasics existed as a brand. It is the one formulation commitment we do not bend on, not for cost,...
Skin is a lipid organ. Treat it as one.
Most of what sells in the skincare aisle is designed for skin as a surface. Most of what skin actually is, is a structure. This essay is about the difference,...
Skin is a lipid organ. Treat it as one.
Most of what sells in the skincare aisle is designed for skin as a surface. Most of what skin actually is, is a structure. This essay is about the difference,...