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PrimalBasics began as a personal project.

The products were originally created for personal use — not because the market lacked options, but because it lacked simple, clean formulations that actually felt right to use every day. What was available was either overcomplicated, filled with unnecessary additives, or designed more for marketing than function.

After refining formulations that worked reliably in daily use, the decision was made to make them available to others.

PrimalBasics is shaped by real-world use, not trends. Every product reflects a preference for minimal ingredients, thoughtful sourcing, and long-term comfort over short-term promises.

This isn’t about creating something new for the sake of novelty. It’s about sharing products that already proved their value through personal use — and continuing to improve them based on honest feedback.