{"product_id":"primaldent","title":"PrimalDent — Mineral Tooth Powder","description":"\u003cp\u003e\u003cem\u003e Four ingredients. That's it.\u003c\/em\u003e\u003c\/p\u003e\n\u003cdiv style=\"background: #FAF7F0; border: 1px solid rgba(26,61,46,0.15); border-radius: 10px; padding: 14px 18px; margin: 0 0 24px; font-size: 13px; line-height: 1.5; color: #1a3d2e;\"\u003e\n\u003cp style=\"margin: 0 0 12px; text-align: left;\"\u003e\u003ca href=\"\/pages\/returns\" style=\"display: inline-block; padding: 8px 16px; background: #1A3D2E; color: #f7f2e8; border-radius: 999px; font-size: 12px; font-weight: 500; text-decoration: none; letter-spacing: 0.02em;\"\u003e✓ PrimalBasics Guarantee — 30-day returns, even opened →\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin: 0 0 6px; font-size: 13px;\"\u003e✓ \u003cstrong\u003eIn stock\u003c\/strong\u003e · Ships in 1–2 business days\u003c\/p\u003e\n\u003cp style=\"margin: 0 0 6px; font-size: 13px;\"\u003eFree shipping in Thailand\u003c\/p\u003e\n\u003cp style=\"margin: 0 0 6px; font-size: 13px;\"\u003ePay with Thai QR (PromptPay)\u003c\/p\u003e\n\u003cp style=\"margin: 0 0 12px; text-align: left;\"\u003e\u003cspan style=\"font-size: 13px; color: #1a3d2e;\"\u003eFormulated by Mike in Bangkok. Manufacturing partner: MSRI (Medical Science and Research Innovation Institute) at Prince of Songkla University. \u003ca href=\"\/pages\/made-in-thailand\"\u003eHow we manufacture →\u003c\/a\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp\u003eBentonite clay, sodium bicarbonate, Ceylon cinnamon, and steam-distilled peppermint essential oil. No fluoride, no SLS, no glycerin, no sweeteners, no artificial foaming agents. The tooth powder we made for ourselves in 2018, still formulated the same way.\u003c\/p\u003e\n\u003ch3\u003eWhy this product exists\u003c\/h3\u003e\n\u003cp\u003eThe trouble with most toothpastes is that they contain things that have nothing to do with cleaning teeth. Sodium lauryl sulfate exists to make the paste foam — it also causes mouth ulcers in a meaningful share of people. Glycerin exists to keep the paste fluid in the tube — it also leaves a film on enamel that interferes with remineralisation. Artificial sweeteners exist to overcome the bitterness of the functional ingredients — they are not required if the functional ingredients are not bitter. Our tooth powder dispenses with all of that. The clay is lightly abrasive and mineral-rich. The sodium bicarbonate neutralises oral acid. The cinnamon and peppermint are antimicrobial. You brush, you swish, you swallow the mineral-rich water. Six-week jars. Twice-daily use.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBentonite Clay\u003c\/strong\u003e \u003ca style=\"text-decoration: none;\" href=\"\/pages\/verdict?i=bentonite\"\u003e\u003cspan style=\"display: inline-block; padding: 2px 9px; border-radius: 999px; background: #1A3D2E; color: #f7f2e8; font-size: 11px; font-weight: 500; vertical-align: 1px; margin: 0 2px;\"\u003e0% Approved\u003c\/span\u003e\u003c\/a\u003e — Mineral-rich smectite clay. Lightly abrasive, ion-exchange active — it adsorbs bacterial biofilm and delivers trace minerals to the enamel.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSodium Bicarbonate\u003c\/strong\u003e \u003ca style=\"text-decoration: none;\" href=\"\/pages\/verdict?i=sodium-bicarbonate\"\u003e\u003cspan style=\"display: inline-block; padding: 2px 9px; border-radius: 999px; background: #1A3D2E; color: #f7f2e8; font-size: 11px; font-weight: 500; vertical-align: 1px; margin: 0 2px;\"\u003e0% Approved\u003c\/span\u003e\u003c\/a\u003e — Baking soda, cosmetic grade. Neutralises oral acid. Mild abrasive, safe for enamel at the particle size we use.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCeylon Cinnamon\u003c\/strong\u003e \u003ca style=\"text-decoration: none;\" href=\"\/pages\/verdict?i=ceylon-cinnamon\"\u003e\u003cspan style=\"display: inline-block; padding: 2px 9px; border-radius: 999px; background: #1A3D2E; color: #f7f2e8; font-size: 11px; font-weight: 500; vertical-align: 1px; margin: 0 2px;\"\u003e0% Approved\u003c\/span\u003e\u003c\/a\u003e — Cinnamomum Zeylanicum Bark Powder. True Ceylon cinnamon (not cassia). Antimicrobial against Streptococcus mutans — the principal driver of cavities. Present at 6.25%. A small subset of users (1–3%) experience cinnamaldehyde-related oral sensitivity; discontinue if you notice irritation.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePeppermint Essential Oil (Steam-Distilled)\u003c\/strong\u003e \u003ca style=\"text-decoration: none;\" href=\"\/pages\/verdict?i=mentha-piperita-peppermint-oil\"\u003e\u003cspan style=\"display: inline-block; padding: 2px 9px; border-radius: 999px; background: #1A3D2E; color: #f7f2e8; font-size: 11px; font-weight: 500; vertical-align: 1px; margin: 0 2px;\"\u003e0% Approved\u003c\/span\u003e\u003c\/a\u003e — Natural antimicrobial, and the source of the clean finish you taste.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003eWet your toothbrush; shake off excess water.\u003c\/li\u003e\n\u003cli\u003eDip the brush lightly into the powder.\u003c\/li\u003e\n\u003cli\u003eTap excess powder back into the jar.\u003c\/li\u003e\n\u003cli\u003eBrush for 2 minutes as normal.\u003c\/li\u003e\n\u003cli\u003eSwish and swallow the mineral-rich water.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3\u003eWhat to expect\u003c\/h3\u003e\n\u003cp\u003eFirst brush: teeth feel noticeably cleaner than paste produces, because there is no glycerin film. First week: the fresh feel persists through the morning. First month: many users report reduced sensitivity and healthier gum appearance. Compounding effect over 6+ months.\u003c\/p\u003e\n\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eDoes it foam?\u003c\/strong\u003e\u003cbr\u003eNo. Foam is a cosmetic cue, not a functional one. The lack of SLS is a feature.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCan I use it with an electric toothbrush?\u003c\/strong\u003e\u003cbr\u003eYes. Dip lightly — electric brushes need less product.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWill it stain my toothbrush or basin?\u003c\/strong\u003e\u003cbr\u003eLightly, yes. Rinse the brush well; the bentonite washes from the basin with a quick wipe.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs it safe for children?\u003c\/strong\u003e\u003cbr\u003eYes — and naturally low-sugar with no artificial sweeteners. We use it with our own family.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDoes it contain hydroxyapatite?\u003c\/strong\u003e\u003cbr\u003eNo. We focused upstream: alkaline pH from baking soda, antimicrobial action against cavity-causing bacteria from cinnamon and peppermint, and no glycerin film blocking the enamel surface. Saliva at neutral-to-alkaline pH is naturally supersaturated with calcium and phosphate — given the right conditions, it deposits the same mineral your enamel is made of. We support the body's own work rather than synthesising a substitute. Hydroxyapatite is a valid alternative approach — we simply have not needed it. \u003ca href=\"\/pages\/conditions-over-ingredients\"\u003e\u003cem\u003eRead the full case →\u003c\/em\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003ePairs with: Magnesium Deodorant, Bio Clean, Bio Glide.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRegulatory:\u003c\/strong\u003e Thai FDA cosmetic registration 90-1-6800016470.\u003c\/p\u003e\n\u003cdiv style=\"margin: 32px 0 0; padding: 20px 24px; background: #FAF7F0; border: 1px solid rgba(26,61,46,0.15); border-radius: 12px;\"\u003e\n\u003ch3 style=\"font-family: 'EB Garamond',Georgia,serif; font-size: 18px; font-weight: 500; margin: 0 0 6px; color: #1a3d2e;\"\u003eHow a leading brand compares\u003c\/h3\u003e\n\u003cp style=\"font-size: 13px; line-height: 1.5; margin: 0 0 16px; color: #1a3d2e; opacity: 0.75;\"\u003eA real cavity-protection toothpaste from a leading brand, run through The 0% Standard. Same yardstick, very different formula.\u003c\/p\u003e\n\u003cp style=\"margin: 0 0 6px; font-size: 13px; line-height: 1.5; color: #1a3d2e;\"\u003e\u003cstrong style=\"font-weight: 500;\"\u003eSodium Fluoride\u003c\/strong\u003e \u003ca href=\"\/pages\/verdict?i=sodium-fluoride\" style=\"text-decoration: none;\"\u003e\u003cspan style=\"display: inline-block; padding: 2px 9px; border-radius: 999px; background: #F9DDDC; color: #8e1a1f; font-size: 11px; font-weight: 500; vertical-align: 1px; margin: 0 2px;\"\u003eFails\u003c\/span\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin: 0 0 6px; font-size: 13px; line-height: 1.5; color: #1a3d2e;\"\u003e\u003cstrong style=\"font-weight: 500;\"\u003eGlycerin\u003c\/strong\u003e \u003ca href=\"\/pages\/verdict?i=glycerin\" style=\"text-decoration: none;\"\u003e\u003cspan style=\"display: inline-block; padding: 2px 9px; border-radius: 999px; background: #E0F0DE; color: #1a3d2e; font-size: 11px; font-weight: 500; vertical-align: 1px; margin: 0 2px;\"\u003eAcceptable\u003c\/span\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin: 0 0 6px; font-size: 13px; line-height: 1.5; color: #1a3d2e;\"\u003e\u003cstrong style=\"font-weight: 500;\"\u003eSilica\u003c\/strong\u003e \u003ca href=\"\/pages\/verdict?i=silica\" style=\"text-decoration: none;\"\u003e\u003cspan style=\"display: inline-block; padding: 2px 9px; border-radius: 999px; background: #1A3D2E; color: #f7f2e8; font-size: 11px; font-weight: 500; vertical-align: 1px; margin: 0 2px;\"\u003e0% Approved\u003c\/span\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin: 0 0 6px; font-size: 13px; line-height: 1.5; color: #1a3d2e;\"\u003e\u003cstrong style=\"font-weight: 500;\"\u003eSodium Lauryl Sulfate\u003c\/strong\u003e \u003ca href=\"\/pages\/verdict?i=sodium-lauryl-sulfate\" style=\"text-decoration: none;\"\u003e\u003cspan style=\"display: inline-block; padding: 2px 9px; border-radius: 999px; background: #F9DDDC; color: #8e1a1f; font-size: 11px; font-weight: 500; vertical-align: 1px; margin: 0 2px;\"\u003eFails\u003c\/span\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin: 0 0 6px; font-size: 13px; line-height: 1.5; color: #1a3d2e;\"\u003e\u003cstrong style=\"font-weight: 500;\"\u003eArginine\u003c\/strong\u003e \u003ca href=\"\/pages\/verdict?i=arginine\" style=\"text-decoration: none;\"\u003e\u003cspan style=\"display: inline-block; padding: 2px 9px; border-radius: 999px; background: #E0F0DE; color: #1a3d2e; font-size: 11px; font-weight: 500; vertical-align: 1px; margin: 0 2px;\"\u003eAcceptable\u003c\/span\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin: 0 0 6px; font-size: 13px; line-height: 1.5; color: #1a3d2e;\"\u003e\u003cstrong style=\"font-weight: 500;\"\u003eFragrance\u003c\/strong\u003e \u003ca href=\"\/pages\/verdict?i=fragrance\" style=\"text-decoration: none;\"\u003e\u003cspan style=\"display: inline-block; padding: 2px 9px; border-radius: 999px; background: #F9DDDC; color: #8e1a1f; font-size: 11px; font-weight: 500; vertical-align: 1px; margin: 0 2px;\"\u003eFails\u003c\/span\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin: 0 0 6px; font-size: 13px; line-height: 1.5; color: #1a3d2e;\"\u003e\u003cstrong style=\"font-weight: 500;\"\u003eCocamidopropyl Betaine\u003c\/strong\u003e \u003ca href=\"\/pages\/verdict?i=cocamidopropyl-betaine\" style=\"text-decoration: none;\"\u003e\u003cspan style=\"display: inline-block; padding: 2px 9px; border-radius: 999px; background: #E0F0DE; color: #1a3d2e; font-size: 11px; font-weight: 500; vertical-align: 1px; margin: 0 2px;\"\u003eAcceptable\u003c\/span\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin: 0 0 6px; font-size: 13px; line-height: 1.5; color: #1a3d2e;\"\u003e\u003cstrong style=\"font-weight: 500;\"\u003eZinc Oxide\u003c\/strong\u003e \u003ca href=\"\/pages\/verdict?i=zinc-oxide\" style=\"text-decoration: none;\"\u003e\u003cspan style=\"display: inline-block; padding: 2px 9px; border-radius: 999px; background: #1A3D2E; color: #f7f2e8; font-size: 11px; font-weight: 500; vertical-align: 1px; margin: 0 2px;\"\u003e0% Approved\u003c\/span\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin: 0 0 6px; font-size: 13px; line-height: 1.5; color: #1a3d2e;\"\u003e\u003cstrong style=\"font-weight: 500;\"\u003eCellulose Gum\u003c\/strong\u003e \u003ca href=\"\/pages\/verdict?i=cellulose-gum\" style=\"text-decoration: none;\"\u003e\u003cspan style=\"display: inline-block; padding: 2px 9px; border-radius: 999px; background: #E0F0DE; color: #1a3d2e; font-size: 11px; font-weight: 500; vertical-align: 1px; margin: 0 2px;\"\u003eAcceptable\u003c\/span\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin: 0 0 6px; font-size: 13px; line-height: 1.5; color: #1a3d2e;\"\u003e\u003cstrong style=\"font-weight: 500;\"\u003eCI 77891\u003c\/strong\u003e \u003ca href=\"\/pages\/verdict?i=ci-77891\" style=\"text-decoration: none;\"\u003e\u003cspan style=\"display: inline-block; padding: 2px 9px; border-radius: 999px; background: #1A3D2E; color: #f7f2e8; font-size: 11px; font-weight: 500; vertical-align: 1px; margin: 0 2px;\"\u003e0% Approved\u003c\/span\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin: 0 0 6px; font-size: 13px; line-height: 1.5; color: #1a3d2e;\"\u003e\u003cstrong style=\"font-weight: 500;\"\u003ePoloxamer 407\u003c\/strong\u003e \u003ca href=\"\/pages\/verdict?i=poloxamer-407\" style=\"text-decoration: none;\"\u003e\u003cspan style=\"display: inline-block; padding: 2px 9px; border-radius: 999px; background: #FBF1CC; color: #6e5400; font-size: 11px; font-weight: 500; vertical-align: 1px; margin: 0 2px;\"\u003eBorderline\u003c\/span\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin: 0 0 6px; font-size: 13px; line-height: 1.5; color: #1a3d2e;\"\u003e\u003cstrong style=\"font-weight: 500;\"\u003eZinc Citrate\u003c\/strong\u003e \u003ca href=\"\/pages\/verdict?i=zinc-citrate\" style=\"text-decoration: none;\"\u003e\u003cspan style=\"display: inline-block; padding: 2px 9px; border-radius: 999px; background: #E0F0DE; color: #1a3d2e; font-size: 11px; font-weight: 500; vertical-align: 1px; margin: 0 2px;\"\u003eAcceptable\u003c\/span\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin: 0 0 6px; font-size: 13px; line-height: 1.5; color: #1a3d2e;\"\u003e\u003cstrong style=\"font-weight: 500;\"\u003eTetrasodium Pyrophosphate\u003c\/strong\u003e \u003ca href=\"\/pages\/verdict?i=tetrasodium-pyrophosphate\" style=\"text-decoration: none;\"\u003e\u003cspan style=\"display: inline-block; padding: 2px 9px; border-radius: 999px; background: #FBF1CC; color: #6e5400; font-size: 11px; font-weight: 500; vertical-align: 1px; margin: 0 2px;\"\u003eBorderline\u003c\/span\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin: 0 0 6px; font-size: 13px; line-height: 1.5; color: #1a3d2e;\"\u003e\u003cstrong style=\"font-weight: 500;\"\u003eXanthan Gum\u003c\/strong\u003e \u003ca href=\"\/pages\/verdict?i=xanthan-gum\" style=\"text-decoration: none;\"\u003e\u003cspan style=\"display: inline-block; padding: 2px 9px; border-radius: 999px; background: #E0F0DE; color: #1a3d2e; font-size: 11px; font-weight: 500; vertical-align: 1px; margin: 0 2px;\"\u003eAcceptable\u003c\/span\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin: 0 0 6px; font-size: 13px; line-height: 1.5; color: #1a3d2e;\"\u003e\u003cstrong style=\"font-weight: 500;\"\u003eBenzyl Alcohol\u003c\/strong\u003e \u003ca href=\"\/pages\/verdict?i=benzyl-alcohol\" style=\"text-decoration: none;\"\u003e\u003cspan style=\"display: inline-block; padding: 2px 9px; border-radius: 999px; background: #FBF1CC; color: #6e5400; font-size: 11px; font-weight: 500; vertical-align: 1px; margin: 0 2px;\"\u003eBorderline\u003c\/span\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin: 0 0 6px; font-size: 13px; line-height: 1.5; color: #1a3d2e;\"\u003e\u003cstrong style=\"font-weight: 500;\"\u003ePhosphoric Acid\u003c\/strong\u003e \u003ca href=\"\/pages\/verdict?i=phosphoric-acid\" style=\"text-decoration: none;\"\u003e\u003cspan style=\"display: inline-block; padding: 2px 9px; border-radius: 999px; background: #1A3D2E; color: #f7f2e8; font-size: 11px; font-weight: 500; vertical-align: 1px; margin: 0 2px;\"\u003e0% Approved\u003c\/span\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin: 0 0 6px; font-size: 13px; line-height: 1.5; color: #1a3d2e;\"\u003e\u003cstrong style=\"font-weight: 500;\"\u003eSodium Saccharin\u003c\/strong\u003e \u003ca href=\"\/pages\/verdict?i=sodium-saccharin\" style=\"text-decoration: none;\"\u003e\u003cspan style=\"display: inline-block; padding: 2px 9px; border-radius: 999px; background: #FBF1CC; color: #6e5400; font-size: 11px; font-weight: 500; vertical-align: 1px; margin: 0 2px;\"\u003eBorderline\u003c\/span\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"font-size: 13px; line-height: 1.5; margin: 14px 0 0; padding-top: 12px; border-top: 1px solid rgba(26,61,46,0.12); color: #1a3d2e;\"\u003e\u003ca href=\"\/pages\/verdict\" style=\"color: #1a3d2e; text-decoration: underline;\"\u003eRun any product through the public lookup tool →X\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"PrimalBasics","offers":[{"title":"Default Title","offer_id":49796983226678,"sku":"PD-POWDER-25","price":490.0,"currency_code":"THB","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0884\/2208\/9014\/files\/pb-primaldent-01.jpg?v=1777014446","url":"https:\/\/www.primalbasics.com\/products\/primaldent","provider":"PrimalBasics","version":"1.0","type":"link"}